Will AI recommend your business?

When a potential customer asks AI to recommend a rental or leasing provider, will your business feature in the answer? Strong search engine rankings may be reassuring, but do they tell the whole story?

In the latest BVRLA blog, Michelle Jones, Managing Director at Ketchup Marketing, builds on the agency’s session at the Leasing Broker Conference to explore how AI is changing the way customers find and compare suppliers.

Michelle considers what these changes mean for businesses that have worked hard to build their online presence, and why the information on their own website is only part of the picture. She also offers practical starting points for those wondering where to focus their efforts.

Ketchup Marketing is offering BVRLA members a free AI audit, with an indication of their brand’s current visibility in AI search and suggestions for improvement.

Read Michelle’s blog to find out what could help your business become part of the conversation: AI search has changed the rules – here’s how you stay in the game.