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Using Neuro Linguistic Programming (NLP) techniques to improve behavioural skills and enhance communication, rapport building and goal setting to make a positive impact on business performance. In our sector, where communication is a key competence, these skills are particularly relevant across many disciplines.
Who should attend?
This course is designed for any professional whose success depends on effective communication, including but not limited to:
Sales Executives (Retail, B2B, Corporate)
Account Managers & Key Account Directors
Aftersales Advisors & Service Managers
Customer Success Managers
Business Development Managers
Client Relationship Managers
Support & Retention Teams
Field-Based Representatives
Leadership teams overseeing customer-facing departments
If your role involves influencing decisions, building trust, handling objections, managing expectations, or maintaining long-term relationships, this course is directly relevant.
Learning Outcomes
Learning Outcomes
Improve real-world communication skills using NLP techniques for better listening, questioning, adaptive messaging, and perspective selling approaches.
Build rapid rapport and trust with customers by aligning communication styles and understanding individual customer perspectives to improve relationship-building effectiveness.
Understand buyer behaviour by interpreting verbal and non-verbal cues to tailor consultative and perspective-based selling strategies for greater influence.
Apply ethical persuasion and influence techniques to guide customer decisions while strengthening long-term relationships through value-led and perspective-driven selling.
Enhance behavioural performance, confidence, and professional presence through practical NLP-based self-management tools and mindset techniques.
Apply sales psychology and perspective selling frameworks across prospecting, pitching, negotiating, and account management in both digital and face-to-face environments.
Who trains this course?
Roy McDonald’s background is in sales, management and leadership within several sectors including the Automotive and ERP industries. He has been successful in training and coaching teams, individuals and senior managers – helping them to achieve their business and personal goals. With a style that is both engaging and pragmatic, Roy is a fantastic asset to the BVRLA training team.
Duration and Cost
9.30am - 4.30pm
*Book your spaces 2 weeks or more in advance of the course date and receive a £100 discount on the course fee*
Member Fee: £329 + VAT (Full Price £429 + VAT less than 2 weeks before the course date)
Non-Member Fee: £529 + VAT (Full Price £629 + VAT less than 2 weeks before the course date)
Have you considered Driven By You?
This course, alongside our whole course portfolio, can be 'Driven by You' exclusively for your business. Visit our BVRLA Driven by You page to find out more.
