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Communicate with Greater Influence and Confidence
Unlock the power of Neuro Linguistic Programming (NLP) to strengthen communication, build trust and influence customer decisions. This practical course equips delegates with proven behavioural techniques to improve rapport, understand buyer motivations and develop more effective sales conversations that deliver lasting commercial results.
Course Overview
Successful selling relies on more than product knowledge. The ability to understand customer behaviour, build trust and communicate effectively can make the difference between a conversation and a long-term relationship.
This practical course introduces the principles of Neuro Linguistic Programming (NLP) and demonstrates how they can be applied throughout the sales process. Delegates will learn techniques to improve communication, develop rapport, recognise customer preferences and adapt their approach to different personalities and buying behaviours.
Through practical exercises and real-world examples, learners will gain greater confidence in influencing conversations ethically, handling objections and delivering value-led customer experiences. Suitable for professionals across the automotive, fleet and mobility sectors, the course provides skills that can be applied immediately in both face-to-face and digital sales environments.
“Really enjoyed the course and found it very engaging. The trainer was very personal and made a conscious effort to involve everyone. Had a fantastic balance between activities and going through the slides.”
Joe Cuthbertson, M W Vehicle Contracts Ltd
Who This Course Is For
Designed for professionals whose role depends on building relationships, influencing decisions and communicating effectively with customers or colleagues.
Ideal Learners:
- Sales ExecutivesLooking to improve communication, influence and consultative selling skills.
- Account Managers
Wanting to strengthen client relationships and build long-term customer trust. - Business Development Managers
Seeking new techniques to engage prospects and increase sales performance. - Customer Success & Retention Teams
Supporting customers through meaningful conversations and long-term relationship management. - Leaders & Customer-Facing Professionals
Responsible for coaching, influencing or leading teams in customer-focused environments.
Learning Outcomes
By the end of this course, learners will be able to:
- Apply practical NLP techniques to improve communication, listening and questioning skills.
- Build rapport quickly by recognising and adapting to different communication styles.
- Better understand buyer behaviour and tailor conversations to individual customer motivations.
- Use ethical persuasion techniques to influence decisions while strengthening customer relationships.
- Improve confidence, professional presence and behavioural performance across every stage of the sales process.
- Apply NLP techniques to prospecting, negotiation, account management and customer retention.
Key Benefits
- Develop stronger communication and relationship-building skills.
- Increase confidence in customer conversations and sales presentations.
- Improve listening, questioning and objection-handling techniques.
- Better understand customer psychology and buying preferences.
- Learn practical NLP tools that can be applied immediately in the workplace.
- Strengthen customer loyalty through more effective, value-led communication.
Driven By You - Bespoke as you want it
Does this course sound like it could benefit a number of people in your business?
Consider our Driven By You option - bespoke courses and content, built to fit your needs, your budget, and your timescale. From small team sessions for 5 staff members to large-scale projects with 400+ participants, we can deliver it all.
No, as well as facilitating the courses online via MS Teams, we can deliver the course at any location – whether this is at our office or at a venue of your choosing.
As an Advisory guide Price, instructor-led online courses for 10 people start from £2,900 + VAT. Final pricing is bespoke and will depend on your chosen content, delivery requirements, business needs, and overall programme scope. Get in contact with us for a bespoke proposal at [email protected]
We would advise a maximum of 12 delegates per course but we can discuss any individual requirements with you to suit your needs.
Yes absolutely, we can work with you to ensure the course is exactly right for your colleagues.
We would not recommend this. For the best experience we advise each delegate should have their own laptop/iPad with a working microphone and camera.
Meet the Trainer
Andy Rayner
Andy is a Senior Trainer, Facilitor, Course Designer and Certfified Coach with a dynamic, passionate and flexible approach to life and work. With a proven track record of working with large corporate organisations such as Ford, Ayvens/Leaseplan UK Ltd and Toyota Financial Services to name a few, Andy's experience in the motor industry is second to none.
Andy has a strong passion and knowledge for ensuring businesses are compliant and doing the most for their customers through designing and delivering engaging and commercially-focused learning. Delivering training to thousands of learners, his experience is a fantastic asset to the BVRLA Training Team.
Pricing
This live Instructor-led course runs from 9.30am - 4.30pm
*Book your spaces 2 weeks or more in advance of the course date and receive a £100 discount on the course fee*
Member Fee: £329 + VAT (Full Price £429 + VAT less than 2 weeks before the course date)
Non-Member Fee: £429 + VAT (Full Price £629 + VAT less than 2 weeks before the course date)
Driven by you Bespoke day - POA per group size please enquire [email protected]
