Getting into the minds of customers is a vital way in which members can build relationships and grow their business. The association recently hosted a free ‘Quick Wins’ webinar to help members get a head start with the help of expert trainer, Roy McDonald.
The full recording of the session is now available via the BVRLA website, with members able to catch up on the 45-min session at their convenience. Across the free webinar, Roy McDonald addressed key questions such as:
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How can you maintain focus, motivation, structure, and proactivity in your sales approach?
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What strategies can you employ to cultivate a razor-sharp mindset and drive towards success?
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Are you effectively assertive when closing deals?
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How do you quickly establish rapport with prospects and customers?
Roy is a NLP (neuro-linguistic programming) Master Practitioner, with a background in sales, management, and leadership across various sectors including automotive and enterprise resource planning (ERP).
NLP techniques offer a versatile toolkit for sales professionals, enabling them to establish meaningful connections with customers, identify their needs, and guide them towards favourable purchasing decisions.
Members interested in gaining a full understanding of NLP to bolster the expertise of their sales colleagues may be interested in the BVRLA’s Instructor-Led Course, “Neuroscience to Increase Fleet Sales”.
