Francesca De Cozar, from the Learning and development team at the BVRLA looks at how the industry views leadership, talent, and gender diversity and highlights the need to show women that they're not alone, their voices matter and their aspirations are valid and achievable.
The automotive and fleet sectors have long been seen as male-dominated industries, but times are changing - and fast. With initiatives like the Accelerate Women’s Voices in Fleet course from the BVRLA, we’re seeing a powerful shift in how the industry views leadership, talent, and gender diversity.
In this blog, I’ll cover three key ideas:
- Why gender diversity in fleet leadership matters
- How industry initiatives are making a difference
- What we can do - individually and collectively - to drive lasting change.
Let’s dig into why this conversation matters more than ever.
Diversity isn’t just a buzzword - it’s a business imperative. Studies by McKinsey and Deloitte have consistently shown that diverse leadership teams perform better financially and are more innovative. In the context of fleet management, which spans logistics, operations, technology, and sustainability, having a wide range of perspectives leads to smarter decisions and stronger outcomes.
But it’s not just about numbers. It’s about culture. When women are visible in senior roles, it reshapes what leadership looks like to the next generation. That visibility tells every young woman entering the sector: “There’s a place for you here.”
The presence of diverse leadership helps companies adapt faster to change, connect with a broader customer base, and foster more inclusive work environments. In an industry that thrives on precision, efficiency, and innovation - why wouldn’t we want more voices at the table?
The good news? Real action is being taken. The Accelerate Women’s Voices in Fleet course by the BVRLA is a standout example of how structured support can uplift and empower women already working in the industry. The course focuses on communication skills, confidence-building, and leadership training - all essential tools for professional growth.
Programs like this offer more than education; they offer community. They show women that they’re not alone, that their voices matter, and that their aspirations are valid and achievable. They create a space where emerging we can learn, collaborate, and gain the tools to break through and lead with impact.
The ripple effect of this kind of initiative is powerful. One empowered voice encourages another, and soon, you have a chorus of professionals driving transformation across the automotive industry in all sectors.
This matters deeply to me as a woman who has worked across dealerships, OEMs, and leasing. Throughout my career, I’ve faced challenges in many shapes and sizes - some expected, many not. Having a platform to openly talk about these experiences, reflect on them, and help others build their confidence in the day-to-day is something I hold close to my heart. That’s why I truly believe in the value of this course and highly recommend it to anyone looking to grow, connect, and lead with confidence in times and circumstances where you can prepare for the unexpected.
