The Zero Emission Vehicle (ZEV) Mandate is now in force and reshaping the fleet industry. But as government targets tighten, a critical challenge remains: How do we stimulate EV demand?
With rising costs, an uncertain second-hand market, and supply pressures from manufacturers, fleet operators are facing tough decisions. A recent BVRLA survey found that 61% of members are being forced to take EVs from OEMs, leaving many questioning how to stimulate EV adoption in a commercially viable way.
Some of the pressing questions that will take centre stage at the 2025 Fleets in Charge Conference – with a theme of ‘Changing Demand or Demanding Change?’ are:
- Can Demand keep up with Supply?
- Will businesses and customers fully embrace EVs?
- How can fleets manage the financial burden of transition?
- What role do policy, incentives, and infrastructure play in accelerating adoption?
At the event, leading policymakers, industry experts, and fleet decision-makers will explore:
- Real-world business cases for EV adoption
- How to overcome Supply and Demand barriers
- Key data insights on stimulating customer and driver demand
- The future of charging, incentives, and the second-hand EV market.
As EV adoption becomes a necessity, fleet operators must lead the way in finding solutions that balance compliance, cost, and operational efficiency.
The Fleets in Charge Conference 2025 will take place on Wednesday 2 July 2025 at the QEII Centre, London.
Early Bird tickets are available for a limited time. Register for the Early Bird Rate.
