With consistent exponential growth in the take up of Electric Vehicles, and almost a quarter of new vehicle registrations being either Battery Electric or Plug in Hybrid, ongoing EV leases and rentals continue to grow at pace. New customers entering this market for the first time may be nervous of hesitant in taking their first EV and will be looking to their supplier as a trusted support. This BVRLA course prepares attendees to be precisely that trusted support.
Who should attend?
Aimed at sales, account management and customer facing teams who may deal with customers in the direct process of acquiring an EV for the first time, this course is suitable for staff at all levels in businesses such as
- Leasing companies
- Leasing brokers
- Dealerships and dealer groups
- Salary sacrifice organisations
- Daily rental companies
It will also provide useful insights for staff in fleet and operations and other driver support roles in the industry.
Course Content
The course will cover the following areas : -
- Pre-Lease considerations and why leasing is the best option
- Marketing - some new approaches
- Qualifying an EV customer, is an EV really suitable choice for the customer's needs
- Removing the ‘Fear, Uncertainty and Doubt’
- Educating customers on how to drive EVs
- Symbols on an EV dashboard – what they mean and how customers should respond
- Kw & KwH – Does your customer know the difference? Do you ?
- Charging an EV – what does your customer need to know?
- Energy tariffs explained
- Road side breakdown and recovery - how EVs are different
- Servicing an Maintenence of an EV
- Looking after the vehilces battery
- ‘Good to Know’ – tips on living with EVs your customer will thank you for
- Giving your customer the full picture
- WLTP range
- Charging speeds
- When an EV might not be the best option
Learning Outcomes
At the end of the course, attendees will :
- Understand what factors need to be incorporated into their sale process to specifically address any underlying customer concerns with EVs
- Know how best to position their marketing and pre-sale activity to capitalise on customer interest
- Have confidence in helping to educate customers in the EV leasing or rental process
- Understand how to give customers the full picture when leasing or renting an EV – and avoid customer frustrations post-sale
Trainer
Jon Burdekin has 30 years’ experience in the UK leasing and fleet finance industry, having previously worked for such major leasing companies as Alphabet GB Ltd and GE Capital Fleet Services. His 15 year career with Alphabet incorporated roles as Account Manager, Head of Account Management, Head of Consulting Services and Head of Product Management as well as leading the consultancy division to add key value differentiation and technical innovation. He has been an accredited BVRLA Trainer for 2 years.
A subject matter expert in the adoption of electric vehicles into company fleets, and an experienced user of electric vehicles himself, Jon works extensively with Leasing Companies, Leasing brokers and dealer groups to help them develop their Electric Proposition, to take advantage of growing customer demand
Duration
9.30am - 2pm
Cost
2025 Pricing
*Book your spaces 2 weeks or more in advance of the course date and receive a £100 discount on the course fee*
Member Fee £329 + VAT (Full Price £429 + VAT less than 2 weeks before the course date)
Non-Member Fee £529 + VAT (Full Price £629 + VAT less than 2 weeks before the course date)
Have you thought about this course 'Driven by You'?
This course, alongside our whole course portfolio, can be 'Driven by You' exclusively for your business. Visit our BVRLA Driven by You page find out more.
Cancellation Policy
Requests for cancellation of a training course booking must be received in writing via email to [email protected] for the attention of the Learning and Development Professional. Requests for cancellation received more than 30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 25% of the course fee. Requests for cancellation received more 15-30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 50% of the course fee. There is no refund on cancellations made 14 days or less prior to the course start date as there is an impact on other delegates who have booked to attend and could result in the course being cancelled overall.
Postponements
Postponement of attendance from one course to a later course can be requested in writing as per the cancellations policy above to training @bvrla.co.uk. Requests to postpone more than 30 days prior to the course start date will incur an administration charge of £35 + VAT. Requests to postpone more 15-30 days prior to the course will incur an administration charge of £70 + VAT. Requests to postpone 14 days or less prior to the course will be treated as a cancellation, with no refund payable.
Substitutions
You can request the substitution of a delegate for another in writing as per the cancellations policy above to [email protected]. There is no charge for this. Requests for substitution must be made no later than one business day prior to the scheduled course start date.
Please note that photographs and/or footage will be taken throughout this training course. These will be used by the BVRLA for marketing and publicity in our publications, on our website and social media platforms.
If you would not like to be included in any photographs or footage please let us know by emailing [email protected].