Using Neuro Linguistic Programming (NLP) techniques to improve behavioural skills and enhance communication, rapport building and goal setting to make a positive impact on business performance. In our sector, where communication is a key competence, these skills are particularly relevant across many disciplines.
Who should benefit?
Suitable for any role where communicating is key, particularly those in Sales or Account Management.
Course content
- Principles of effective learning – using the unconscious mind
- Understand your behaviour style when selling
- Learn how to build rapport quickly with prospects and customers
- Learn how our neurology, language and programming influences our performance
- Master the art of persuasion using language patterns
- Chunking up and down to qualify prospects & customers effectively
- How do we model the top performers in the company?
- Use of the Meta Position – uncovers generalisation - distortion and deletion of important information
- Understand body language at a deeper level
- Personal development
Learning outcomes
This course will give delegates a good understanding of how:
- They can change their behaviour to improve relationships and build rapport with customers
- To understand more readily their customers buying preference
- To improve influencing skills and learn the art of persuasion
Which means improve sales results for the team and sales person
This course has been allocated 8 CPD points.
Trainer
Roy McDonald’s background is in sales, management and leadership within several sectors including the Automotive and ERP industries. He has been successful in training and coaching teams, individuals and senior managers – helping them to achieve their business and personal goals. With a style that is both engaging and pragmatic, Roy is a fantastic asset to the BVRLA training team.
Duration
1 day course
Dates and locations
Please use the drop down menu on the right hand side of this page to see the dates that are currently available.
All courses are now held via an interactive online tool. Details of which will be sent when booking has been confirmed.
Cost
*Book your spaces 2 weeks or more in advance of the course date and receive a £100 discount on the course fee*
Instructor-led Online Price:
Member Fee £299 + VAT (Full Price £399 + VAT less than 2 weeks before the course date)
Non-Member Fee £399 + VAT (Full Price £499 + VAT less than 2 weeks before the course date)
2025 Pricing
*Book your spaces 2 weeks or more in advance of the course date and receive a £100 discount on the course fee*
Member Fee £329 + VAT (Full Price £429 + VAT less than 2 weeks before the course date)
Non-Member Fee £629 + VAT (Full Price £529 + VAT less than 2 weeks before the course date)
Have you thought about this course 'Driven by You'?
This course, alongside our whole course portfolio, can be 'Driven by You' exclusively for your business. Visit our BVRLA Driven by You page find out more.
Cancellation Policy
Requests for cancellation of a training course booking must be received in writing via email to [email protected] for the attention of the Learning and Development Professional. Requests for cancellation received more than 30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 25% of the course fee. Requests for cancellation received more 15-30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 50% of the course fee. There is no refund on cancellations made 14 days or less prior to the course start date as there is an impact on other delegates who have booked to attend and could result in the course being cancelled overall.
Postponements
Postponement of attendance from one course to a later course can be requested in writing as per the cancellations policy above to training @bvrla.co.uk. Requests to postpone more than 30 days prior to the course start date will incur an administration charge of £35 + VAT. Requests to postpone more 15-30 days prior to the course will incur an administration charge of £70 + VAT. Requests to postpone 14 days or less prior to the course will be treated as a cancellation, with no refund payable.
Substitutions
You can request the substitution of a delegate for another in writing as per the cancellations policy above to [email protected]. There is no charge for this. Requests for substitution must be made no later than one business day prior to the scheduled course start date.
Please note that photographs and/or footage will be taken throughout this training course. These will be used by the BVRLA for marketing and publicity in our publications, on our website and social media platforms.
If you would not like to be included in any photographs or footage please let us know by emailing [email protected].