With over 2.2 million global Google searches for car rentals each month, the competition for online visibility is fierce. Mobility businesses are spending more on search ads to stand out in this crowded marketplace. Our SEO masterclass is designed to help you boost your online presence, whether you're in car and van rentals, leasing, Taxi/PCO, subscription or sharing.
Who should attend?
Ideal for professionals in the mobility industry looking to boost search rankings and drive website traffic.
- Rental and mobility industry professionals,
- digital and marketing professionals,
- business owners and entrepreneurs in the mobility space,
- sales and business development professionals,
- branch managers and heads
- marketing teams in the car and van rental space or mobility space
- fleet operators.
Overall, anyone involved in digital marketing, web management or business development within the mobility industry can benefit from attending this SEO masterclass, as it provides essential knowledge and skills to enhance online visibility, attract targeted traffic, and achieve business goals effectively.
Course Content
- Introduction to SEO- Overview of SEO and its importance in the mobility industry, current trends in SEO and their implications
- Understanding Search Engines- How search engines work, algorithms and ranking factors
- SEO Basics- On-page SEO, Off-page SEO and Technical SEO
- Keyword Research- Identifying relevant keywords for mobility businesses, tools and techniques for effective keyword research, analysing keyword competition and search intent
- Content Optimisation- Creating high-quality, SEO-friendly content, optimising content for target keywords, content strategies
- Local SEO- Importance of local SEO for mobility businesses, optimising Google My Business profiles, building local citations and managing online reviews
- SEO Tools and Analytics- Introduction to essential SEO tools (e.g., Google Analytics, Google Search Console, SEMrush), using analytics to track and measure SEO performance
- Advanced SEO Strategies- Voice search optimization, schema markup and structured data
- Case Studies and Industry Examples- Successful SEO strategies from leading mobility businesses, lessons learned and best practices
- SEO Trends and Future Outlook- Emerging SEO trends and technologies, preparing for future changes in the SEO landscape
- Wrap-Up and Resources- Summary of key takeaways, additional resources for continued learning and improvement
Learning Outcomes
- Understanding SEO Fundamentals: Gain a solid grasp of foundational concepts such as keyword research, on-page optimisation and off-page SEO techniques
- Keyword Research Techniques: Learn how to conduct comprehensive keyword research using easy-to-use tools and strategies to identify high-value keywords
- Effective Content Optimisation: Understand how to optimise website content effectively for search engines while maintaining user engagement and readability
- Local SEO Optimisation: Discover methods to optimise websites for local search results, including Google My Business optimization and local citation building
- SEO Trends and Updates: Stay updated with the latest trends, algorithm changes and best practices in the dynamic field of SEO to maintain competitive advantage
- Free checklists- Easy to use checklist on OFF-Page SEO and Ad optimisation
Who will be delivering this course?
Natasha Sonawane Berry, Head of Marketing at Coastr has over a decade long experience in brand and marketing strategy. Currently she is responsible for building and leading the marketing team from the ground up and playing a key role in Coastr’s company strategy. She has previously created effective B2B-targeted marketing plans for Moody's subsidiary, British Council and a retail start-up. She also has experience in managing B2C and B2G campaigns and specialises in crafting effective SEO campaigns that drive organic growth and enhance online visibility. With a passion for data-driven insights and innovation, she excels in developing comprehensive SEO strategies tailored to the mobility industry.
Shreaya Bajaj serves as the Performance Marketing Manager at Coastr, leveraging over 7 years of expertise in brand development and ROI-focused digital marketing strategies within the education and technology sectors. She has successfully enhanced brand visibility, increased website traffic and optimised conversions. Shreaya specialises in crafting and executing robust SEO strategies encompassing technical SEO, on-page optimization and content strategy to drive organic traffic and achieve business objectives. She maintains a keen interest in staying updated with SEO trends and algorithm changes to ensure sustainable organic growth and maximise return on investment.
Duration
2 hours
10am - 12pm
Costs
Member Price £49.95 + VAT
Non-Member Price £99.95 + VAT
Dates and Locations
Please use the drop down menu on the right hand side of this page to see the dates that are currently available.
This course is taking place online
Cancellation Policy
Requests for cancellation of a training course booking must be received in writing via email to [email protected] for the attention of the Learning and Development Professional. Requests for cancellation received more than 30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 25% of the course fee. Requests for cancellation received more 15-30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 50% of the course fee. There is no refund on cancellations made 14 days or less prior to the course start date as there is an impact on other delegates who have booked to attend and could result in the course being cancelled overall.
Postponements
Postponement of attendance from one course to a later course can be requested in writing as per the cancellations policy above to training @bvrla.co.uk. Requests to postpone more than 30 days prior to the course start date will incur an administration charge of £35 + VAT. Requests to postpone more 15-30 days prior to the course will incur an administration charge of £70 + VAT. Requests to postpone 14 days or less prior to the course will be treated as a cancellation, with no refund payable.
Substitutions
You can request the substitution of a delegate for another in writing as per the cancellations policy above to [email protected]. There is no charge for this. Requests for substitution must be made no later than one business day prior to the scheduled course start date.
Please note that photographs and/or footage will be taken throughout this training course. These will be used by the BVRLA for marketing and publicity in our publications, on our website and social media platforms.
If you would not like to be included in any photographs or footage please let us know by emailing [email protected].