Making green claims

If members are considering making claims that their products and services are green the Department for Environment, Food and Rural Affairs has produced  advice for business about using green claims. The advice is  to help businesses to present the environmental credentials of their products accurately and appropriately, especially in advertising.

For example, the widely used phrase "environmentally friendly" is not a recognised term, and does not necessarily mean anything. Defra encourages businesses to make green claims in line with the detailed guidance it has produced about this. A useful starting point, which gives guidance on how to make valid green claims in the UK (and also explains the use of a range of symbols including the Green Dot and the Mobius loop), is Defra's Green Claims - Practical Guidance.